Why did the Food Truck Rebrand?

Recently, Sequoyah’s favorite, and only, food truck, Mac & Cheese Rebel, was rebranded. The same truck with the same workers still comes every Tuesday and Thursday. Only now they mainly focus on South American cuisine from countries like Argentina, Brazil, and Paraguay. Feedback on the new truck is positive overall, and the owner is proud of the rebrand. Alfredo Gonzalez, the founder, says he decided to rebrand Mac & Cheese Rebel because he felt the brand was getting old and tired. Gonzalez says the new truck is easier because it's less limited, more universal, and fits his personality better. Gonzalez says that he personally enjoys the new food truck much more since it is closer to him. However, the new truck has reduced the old Mac & Cheese Rebel menu to a single item.

Most feedback around the new truck from the student body has been positive; Oli Dauberman ’28, says that he feels as though the new food truck has much better quality ingredients and a better menu overall. He says that he feels like the new menu is something that the employees are much more passionate about, which definitely improves things. He pointed out that the French fries are now more consistent and crispy, as last year they were very inconsistent and oftentimes very soggy.

 Ely Uettwiller ’28 says that the old menu was much more boring, but the new menu has more variety and is harder to get sick of. He has also noticed that last year, he and some other people including Prince Lee ’28 suffered from food poisoning, but with the new truck this year, they have been doing well so far. Uettwiller says that he has noticed an improvement in the ingredient quality; specifically, the steak’s quality has improved greatly, but most items that were on the previous menu have changed slightly—for example, adding more seasoning or condiments. 

While the majority of students’ thoughts on the new truck are positive, there are definitely going to be some cons. Alexander Merriam ’28 reported that there was about a “centimeter of grease” inside his box of fries, so much grease that he was able to pour it all out on the floor and leave a puddle. Dauberman says that he tried the new chicken tenders recently and noticed a strange, spongy, potato-like texture to them, and stated that the tenders did not look like they were truly made from chicken, but the taste was “acceptable.” 

So far the food truck’s new rebrand is a big upgrade from last year, as there were many more complaints; students reported seeing an employee with a nosebleed, employees sneezing, and, the most popular complaint, getting food poisoning. Prince Lee ’28 bought the chicken mac & cheese last year and contracted food poisoning, causing him to miss out on an ICE protest the next day. “I was sh***ing bricks all morning the next day,” Lee says.